Fashion group posts profits rise

Fashion group posts profits rise

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Superdry parent Supergroup reported a 68 per cent rise in half-year profits

Superdry fashion firm Supergroup has reported a 68% surge in half-year profits but warned rising raw material prices could hit earnings next year.

The group, which now has 55 stand-alone stores and 69 concessions, posted underlying pre-tax profits of £13.5 million in the six months to October 31, as retail sales leapt 70% to £54.5 million.

While the Christmas season has started well and the spring/summer order book at its wholesale division is looking strong, Supergroup is still cautious over its outlook in the face of rising costs, such as cotton, which recently hit 15-year-highs.

Supergroup, which operates from Superdry and Cult stores, joins retailers such as Next and Primark-owner Associated British Foods in raising fears over escalating commodity prices.

The business began life on a market stall in Cheltenham, Gloucestershire, more than 20 years ago but floated nearly a third of the business in March to fund growth – triggering a huge windfall for directors including founder Julian Dunkerton.

The company, which targets the youth fashion market, has expanded aggressively, opening new stores and extending its clothing range. In the first half of the current financial year, Supergroup opened 14 new stores and 13 concessions. It also opened its first concession in Harrods on December 7.

Supergroup said the retail division was benefiting from high demand for its new autumn/winter range.

The wholesale division, which sells the Superdry brand to international distributors, franchisees, licensees and independent retailers, delivered £35.9 million of revenue, up 56% on the previous year.

Supergroup said it focused on expanding its franchise and licensee stores in Korea, Dubai, the US and Australia in the period.

Looking ahead, the firm said: “The business has an enviable list of opportunities for both divisions. Increases in raw material prices may affect gross margins in the next financial year, however, we will keep these under review and expect our margins to return to more normal levels by financial year 2013.”

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