Republicans are launching a new online fundraising platform that they hope will rival ActBlue, the Democrats’ internet-based fundraising behemoth.
Called WinRed, it is a play by Donald Trump’s party to replicate Democrats’ success raising massive amounts from grassroots supporters who typically give just a few dollars online at a time.
ActBlue was instrumental in the Democratic Party’s 2018 midterm successes, with the non-profit pulling in well over $1bn for candidates that primarily came from low-dollar donors.
I am pleased to announce the launch of https://t.co/D1MY2aPC7f. This new platform will allow my campaign and other Republicans to compete with the Democrats money machine. This has been a priority of mine and I’m pleased to share that it is up and running! #KeepAmericaGreat
— Donald J. Trump (@realDonaldTrump) June 24, 2019
Republicans have a number of similar for-profit platforms.
But they have had far less success than ActBlue, which saves donors’ information and allows them to give with a few taps of a smartphone.
Now Republicans hope WinRed will enable them to harness giving from their base.
The party has typically relied most on big-dollar donors.