Nokia’s reboot of the classic 3310 mobile phone will go on sale in the UK on May 24, it has been revealed.
HMD Global, the Finnish firm now home to Nokia phones, confirmed the £49.99 revamp of the 17-year-old device will be available to buy from selected retailers.
The phone, which has month-long battery life in standby mode and no internet connection, was unveiled back at Mobile World Congress (MWC) at the beginning of March, with HMD pitching the device as a simple, possible second phone for business or recreational travellers overseas who just want to make calls and send texts.
The other big selling point of the phone is the return of classic mobile game Snake, which comes pre-loaded onto the device. The new 3310 also has a 2.4-inch colour screen and two megapixel rear camera – far from modern flagship smartphone specs, but that’s exactly what this phone is trying to avoid.
Nokia is trying to rebuild its standing in the mobile market after several years in the wilderness, and bringing back the 3310 has been the company’s way of grabbing the public’s attention again. It also follows a steady trend of nostalgic devices making triumphant returns – Nintendo’s shrunken down version of the NES, the NES mini, quickly sold out worldwide upon its launch last year – while vinyl players and Polaroid cameras have also been enjoying a new lease of life too.