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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/alcohol-pricing-moves-branded-weak.jpg"><img class="alignnone size-full" title="Critics have hit out at 'weak' Government plans for minimum alcohol pricing" src="http://londonglossy.com/wp-content/uploads/2011/01/min-alcohol-pricing-moves-branded-weak.jpg" alt="Critics have hit out at 'weak' Government plans for minimum alcohol pricing"/></a></p>
<p>Watered-down government plans to ban the sale of alcohol below cost price are so weak they will make little difference, campaigners have said.</p>
<p>The ban, expected to be announced later, was promised as part of efforts to tackle alcohol-related crime and disorder which costs the taxpayer up to £13 billion each year.</p>
<p>But the much-touted move will see cost price defined as just duty plus VAT and will have little if any impact on cut-price supermarket deals, campaigners said.</p>
<p>A can of lager will cost at least 38p and a litre of vodka at least £10.71 under the move, it is understood.</p>
<p>It will be seen as a retreat from the coalition Government&#8217;s pledge to ban the sale of alcohol below cost price and will stop short of setting a minimum price for the alcohol itself.</p>
<p>Doctors&#8217; leaders warned the ban &#8220;doesn&#8217;t go far enough&#8221;. &#8220;It&#8217;s not minimum pricing, it&#8217;s not really going to make that much difference,&#8221; a spokeswoman for the British Medical Association (BMA) said. &#8220;What we&#8217;re calling for is tough action.&#8221;</p>
<p>Don Shenker, chief executive of Alcohol Concern, also warned that the move &#8220;will not go any way towards resolving this country&#8217;s binge drinking problem&#8221;.</p>
<p>&#8220;Duty is so low in the UK that it will still be possible to sell very cheap alcohol and be within the law,&#8221; he said.</p>
<p>The British Beer and Pub Association added that while the ban &#8220;will stamp out the worst cases of below-cost selling&#8221;, &#8220;it will not have a significant impact on low-priced alcohol in supermarkets&#8221;.</p>
<p>Chief executive Brigid Simmonds added: &#8220;With 70% of alcohol now sold in the off-trade, there is a real need for the Government to do more to support the pub.&#8221;</p>
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