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		</div><p>Amazon has dropped the Twitch name from its subscription offering as the tech giant focuses on growing the Prime brand.</p>
<p>Twitch Prime is now known as Prime Gaming, in an effort to align the perks for gamers closer to other Prime services, such as Prime Video and Prime Reading.</p>
<p>The main Twitch site, well known as a destination to watch live game streams, will maintain the existing Twitch brand.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="et" dir="ltr">August 10 ð <a href="https://t.co/4EnTlUeLIP">pic.twitter.com/4EnTlUeLIP</a></p>
<p>&mdash; PrimeGaming (@primegaming) <a href="https://twitter.com/primegaming/status/1292192664637583362?ref_src=twsrc%5Etfw">August 8, 2020</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Prime Gaming will provide the same benefits, which include a monthly Twitch channel subscription and exclusive in-game content.</p>
<p>The move comes amid increased competition among the streamed gaming scene, with Microsoft recently deciding to close its own Mixer platform and partnering with Facebook Gaming instead.</p>
<p>Amazon also has its hands dipped in the development side of the gaming business under its Amazon Games arm.</p>
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