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		</div><p>Apple’s new streaming service, Apple Music, has reached 6.5 million paying subscribers, chief executive Tim Cook has revealed – with 8.5 million more using the three-month free trial.</p>
<p>These are the first real user numbers we’ve heard since the app passed three months of operation – and those who signed up on launch day had to choose whether to stay with the service.</p>
<p>The 15 million total users is an impressive number for a service that is still in its infancy – Apple Music only launched at the end of June, and the figures are likely to draw the attention of other streaming services, including market leader Spotify.</p>
<figure id="attachment_81331" aria-describedby="caption-attachment-81331" style="width: 600px" class="wp-caption aligncenter"><a href="http://londonglossy.com/wp-content/uploads/2015/10/image171.jpg"><img src="http://londonglossy.com/wp-content/uploads/2015/10/image171.jpg" alt="Apple Music (Apple)" width="600" height="1067" class="size-full wp-image-81331" /></a><figcaption id="caption-attachment-81331" class="wp-caption-text">Apple Music (Apple)</figcaption></figure>
<p>Though the Scandinavian service launched back in 2006, it took around five years to hit 10 million paying customers, but has doubled that to 20 million in the last year.</p>
<p>But this major growth from a newcomer to the sector is bound to turn heads at Spotify HQ, and the firm has already been rolling out a steady stream of updates this year as it looks to solidify its position.</p>
<p>Apple Music debuted with a catalogue of millions of songs, as well as radio station Beats 1, curated playlists from musicians and a social feature called Connect that enables fans and musicians to interact with one another.</p>
<p>Speaking at the WSJD Live conference in California, Cook said: “I think it’s fabulous, and to have over 15 million on there, and 6.5 million in the paid category, I’m really happy about it. And I think the runway here is really good.”</p>
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