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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/12/asda-hails-prechristmas-trading.jpg"><img class="alignnone size-full" title="Asda reported busier-than-usual trading in the two weeks before Christmas" src="http://londonglossy.com/wp-content/uploads/2010/12/min-asda-hails-prechristmas-trading.jpg" alt="Asda reported busier-than-usual trading in the two weeks before Christmas"/></a></p>
<p>Supermarket chain Asda has said shoppers planned ahead to beat the bad weather after busier-than-usual trading in the two weeks before Christmas.</p>
<p>After the snow left shoppers without last-minute essentials in 2009, Asda said many customers opted to split their big shop over two trips this year.</p>
<p>Last Thursday &#8211; December 23 &#8211; was still the chain&#8217;s busiest festive day with a record four million customers in its 384 UK supermarkets. However, the fortnight leading up to Christmas saw 11 stores record sales of more than £7 million, compared with the nine that passed the figure in 2009.</p>
<p>The company&#8217;s stores at Boldon, Tyne &#038; Wear, and Havant, Hampshire both took over £8 million in the two weeks, while other leading stores included Queensferry in Edinburgh and Enniskillen.</p>
<p>While Asda has not disclosed trading figures for the period, it described the run-up to Christmas as good and said it was &#8220;pleased with the continuing momentum&#8221;.</p>
<p>In November, Asda reported a return to sales growth for the third quarter of its financial year as it benefited from initiatives such as price-matching and the revamp of the supermarket&#8217;s upmarket Extra Special range.</p>
<p>Asda chief executive Andy Clarke said the chain increased efforts to make sure deliveries got through and that stores remained open during the snow.</p>
<p>He added: &#8220;The combination of bad weather and people working hard to budget this year has meant the Christmas shop has been spread across a longer period of time, with shoppers making a couple of trips to stock up for the festive season.&#8221;</p>
<p>Asda said it wheeled out snow ploughs more than 1,600 times and used almost 4.5 million tonnes of salt to keep paths clear of ice.</p>
<p>The company also opened 105 of its stores on Boxing Day this year, in response to feedback from customers.</p>
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