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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/asda-price-guarantee-boosts-sales.jpg"><img class="alignnone size-full" title="Asda said 800,000 people have taken part in its price comparison scheme since the start of the year" src="http://londonglossy.com/wp-content/uploads/2011/02/min-asda-price-guarantee-boosts-sales.jpg" alt="Asda said 800,000 people have taken part in its price comparison scheme since the start of the year"/></a></p>
<p>Supermarket giant Asda has said the relaunch of its price guarantee helped sales rise 1.6% in the fourth quarter.</p>
<p>The UK&#8217;s second biggest grocery chain said the like-for-like sales hike for the three months to the end of January came as 800,000 customers took up its price comparison scheme since the start of 2011.</p>
<p>Sales including VAT rose 2.6%, it added.</p>
<p>Asda will share out a £26.9 million bonus pool among its staff as it said full-year profits grew ahead of sales.</p>
<p>The performance contributed towards a 14% leap in full-year profits at US parent Wal-Mart.</p>
<p>Wal-Mart reported net income of 16.4 billion US dollars (£10.1 billion), helped by a 27% surge in the fourth quarter.</p>
<p>Asda&#8217;s sales performance follows a &#8220;good Christmas&#8221; for the group as it bounces back after six months of declining sales in the first and second quarters.</p>
<p>It improved its Asda Price Guarantee at the turn of the year, pledging to sell groceries at least 10% cheaper than all of its major rivals, and has expanded product ranges.</p>
<p>Asda&#8217;s performance compares well with its &#8220;big four&#8221; competitors over the Christmas season, with bigger rival Tesco reporting a sales rise of 0.6% including VAT in its six-week festive period.</p>
<p>Andy Clarke, president and chief executive of Asda, said he was &#8220;pleased with the progress we&#8217;ve made in the last six months&#8221;.</p>
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