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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/ban-on-cheap-drink-not-enough.jpg"><img class="alignnone size-full" title="Critics have hit out at 'weak' Government plans for minimum alcohol pricing" src="http://londonglossy.com/wp-content/uploads/2011/01/min-ban-on-cheap-drink-not-enough.jpg" alt="Critics have hit out at 'weak' Government plans for minimum alcohol pricing"/></a></p>
<p>The Government&#8217;s watered-down plans to ban the sale of alcohol below cost price will not resolve the problem of binge-drinking, campaigners have said.</p>
<p>Crime Prevention Minister James Brokenshire said the move was an important first step towards banning below-cost sales of alcohol.</p>
<p>But critics said the ban did not go far enough, making it a &#8220;green light for supermarkets to keep selling booze at pocket-money prices&#8221;.</p>
<p>The ban was promised as part of efforts to tackle alcohol-related crime and disorder which costs the taxpayer up to £13 billion each year.</p>
<p>But the much-touted move will see cost price defined as just duty plus VAT and will have little if any impact on cut-price supermarket deals, campaigners said.</p>
<p>A can of lager will cost at least 38p and a litre of vodka at least £10.71 under the move.</p>
<p>It will be seen as a retreat from the coalition Government&#8217;s pledge to ban the sale of alcohol below cost price and will stop short of setting a minimum price for the alcohol itself.</p>
<p>Mr Brokenshire said: &#8220;By introducing this new measure we are sending a clear message that the Government will not stand by and let drink be sold so cheaply that it leads to a greater risk of health harms or drunken violence.&#8221;</p>
<p>He went on: &#8220;We know that pricing controls can help reduce alcohol-related violent crime and this is a crucial step in tackling the availability of cheap alcohol.</p>
<p>&#8220;In nearly half of all violent incidents the offender is believed to be under the influence of alcohol. That&#8217;s why we believe it is right to tackle the worst instances of deep discounting.&#8221;</p>
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