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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/beer-giant-buoyed-by-premium-demand.jpg"><a href="http://londonglossy.com/wp-content/uploads/2010/11/City-5-12.jpg"><img class="alignnone size-full wp-image-1003" title="SABMiller plc" src="http://londonglossy.com/wp-content/uploads/2010/11/City-5-12.jpg" alt="" width="200" height="199" /></a><br />
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<p>Brewing giant SABMiller has said its sales growth in the UK increased as drinkers shelled out extra cash for premium imports.</p>
<p>SAB&#8217;s UK arm, Miller Brands, which sells brands such as Grolsch and Peroni Nastro Azzurro, reported that volume sales of its lagers had increased by 25% in the six months to 30 September.</p>
<p>The figures, which were boosted by the football World Cup during the period, reflect strong growth on the year to 31 March when volumes grew 14%.</p>
<p>The overall beer market may be in decline in the UK, but Peroni said it is in the &#8220;sweet spot&#8221; by offering strong, imported lagers, a part of the market that has recently been showing growth.</p>
<p>Cash-strapped consumers were increasingly upgrading to premium lagers as an affordable treat, it said.</p>
<p>SABMiller has reported global sales up 7% to 14.2 billion US dollars (£8.9 billion) and pre-exceptional pre-tax profits up 13% to 1.7 billion US dollars (£1.1 billion) in the period, helped by strong demand from emerging markets.</p>
<p>Miller Brands now boasts a 34% share of the &#8216;world beer&#8217; category in the UK. It had recently introduced a new brand, Czech import Kozel, to its range which also includes Czech Pilsner Urquell, Polish Tyskie and American Miller Genuine Draft.</p>
<p>Miller Brands managing director, Nick Miller, said: &#8220;Brands in the world beer category, such as Peroni Nastro Azzurro, Pilsner Urquell and Kozel, have proven extremely popular with the discerning 25-34 year old and are helping to challenge some of the negative stereotypes that have been associated with beer in recent years.&#8221;</p>
<p>The group, which was founded in 1895, has grown into a global brewing giant from its South African roots to operate on six continents.</p>
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