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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/britvic-sees-decline-in-uk-volumes.jpg"><img class="alignnone size-full" title="Britvic says the recent poor weather took the fizz out of consumer demand for its drinks" src="http://londonglossy.com/wp-content/uploads/2011/01/min-britvic-sees-decline-in-uk-volumes.jpg" alt="Britvic says the recent poor weather took the fizz out of consumer demand for its drinks"/></a></p>
<p>Britvic has reported a decline in drinks volumes in the UK as the snowy weather kept people away from pubs and its competitors increased the number of discounted special offers.</p>
<p>The Chelmsford-based group, whose UK brands include Robinsons, Tango and Fruit Shoot, said the amount of still drink it sold was down 3.5% in the final quarter of 2010 as pressures in the challenged pub sector were exacerbated by the weather conditions.</p>
<p>The group, which owns the rights to sell Pepsi products in the UK, also reported a 0.2% decline in volumes of carbonated drinks, as a result of more promotions by competitors and despite the UK launch of American energy drink Mountain Dew.</p>
<p>Britvic said that although the amount of drinks it sold declined, UK revenues increased 0.8% as a result of rising prices. This compares to a 15.4% rise in sales a year ago.</p>
<p>Overall the group reported a sales increase of 20% helped by the acquisition of French business Fruite Entreprises, now known as Britvic France, for 237 million euros (£198m) in May.</p>
<p>Britvic reported strong results in the year to October 3, with UK volume sales of still and carbonates up 3.5% and 10.2% respectively, and said its UK take-home volume sales increased by 3.4% in the quarter, although its market share remained flat.</p>
<p>There was some better news from its Irish business, which last year took a write-down of £104.2 million after the recession caused a 5.4% slump in sales.</p>
<p>It said the Irish business demonstrated &#8220;an element of relative improvement&#8221; in the final quarter of 2010, with volume sales and revenues in the grocery market up by 2.8% and 0.7% respectively. The rate of decline in the pub and club channel slowed to 7%, it added.</p>
<p>Britvic was upbeat about its future prospects, saying it anticipates an improvement in its performance and remains confident about the outcome for the full year.</p>
<p>The company warned that it expected commodity price rises of between 5% and 6% in the next year, with juice and sugar being particularly affected.</p>
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