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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/City-2-1.jpg"><img class="alignnone size-full wp-image-301" title="Sky TV stock" src="http://londonglossy.com/wp-content/uploads/2010/11/City-2-1.jpg" alt="Sky TV stock" width="200" height="200" /></a></p>
<p>Satellite broadcaster BSkyB has celebrated a milestone by reaching its target of 10 million television customers before the end of this year.</p>
<p>Former chief executive James Murdoch set the long-term target in August 2004, when subscriber numbers were at 7.4 million.</p>
<p>The broadcaster, which was launched in 1989, is now found in 36% of households in the UK and Ireland and reaches an estimated 25 million people.</p>
<p>It has extended its offerings in recent years to cover high definition television, broadband and home phone services and most recently 3D viewing.</p>
<p>Chief executive Jeremy Darroch said: &#8220;Sky has always been a forward-looking company and we will push on from here by continuing to invest in content and innovation.</p>
<p>&#8220;That&#8217;s the best way to satisfy existing customers and create new reasons for people to join in and take more from us.&#8221;</p>
<p>The pay-TV firm&#8217;s growth has been powered by its long-standing coverage of English Premier League football, while an estimated half of its customers subscribe to its movie channels.</p>
<p>Sky moved to within sight of its 10 million target in October with the addition of a bigger-than-expected 96,000 subscribers in the first three months of its financial year.</p>
<p>BSkyB recently rebuffed a proposal by Rupert Murdoch&#8217;s News Corporation to acquire the 61% of the UK satellite broadcaster it does not currently own.</p>
<p>Business Secretary Vince Cable last week referred the plans to regulator Ofcom on public interest grounds following mounting pressure from rival media groups.</p>
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