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		</div><p>Burger King is breaking the mould in its new advertising campaign by portraying its Whopper covered in mould in print and TV ads running in Europe and the US.</p>
<p>The ad is aimed at highlighting that Burger King is removing artificial preservatives from its signature burger.</p>
<p>The burger chain, based in Miami, Florida, said it has removed artificial preservatives from the Whopper in several European countries – including France, Sweden and Spain – and around 400 of its 7,346 US restaurants.</p>
<p>It plans to remove preservatives from Whoppers served in all of its restaurants this year.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">the beauty of real food is that it gets ugly. that’s why we are rolling out a whopper free from artificial preservatives. coming by the end of 2020 to all restaurants in the U.S. <a href="https://t.co/yQL6kAYZrY">pic.twitter.com/yQL6kAYZrY</a></p>
<p>&mdash; Burger King (@BurgerKing) <a href="https://twitter.com/BurgerKing/status/1230115099660124160?ref_src=twsrc%5Etfw">February 19, 2020</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>The Whopper is topped with onions, lettuce, tomato, mayonnaise and pickles, all of which will contain no artificial preservatives.</p>
<p>Burger King said it has also removed artificial colours and flavours from all of its sandwiches and sides in some European markets and the US.</p>
<p>McDonald’s announced in 2018 that it was removing artificial colours, flavours and preservatives from seven of its burgers.</p>
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