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		</div><p>Caitlyn Jenner is the new face of MAC Cosmetics.</p>
<p>The reality TV star &#8211; who was known as Bruce Jenner before her gender transition &#8211; has joined forces with the make-up brand to launch a rose lipstick called Finally Free.</p>
<p>100 per cent of the profits from the product will go to the MAC AIDS Fund Transgender Initiative to support its work in support of transgender communities.</p>
<p>Caitlyn said in a statement on the company&#8217;s website: &#8220;MAC was the first to come to me, and a company, I realised, would really make a big commitment. </p>
<p>I knew the Viva Glam campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. </p>
<p>MAC is a global company. It&#8217;s in places around the world where not just trans issues, but women&#8217;s issues, are a major subject that you have to talk about.&#8221;</p>
<p>Caitlyn joins a host of stars including Rihanna, Nicki Minaj, Lady Gaga and Pamela Anderson, who have all released their own lipsticks with MAC.</p>
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Good for her.