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		</div><p>Red, a high-quality film camera company, has surprised the technology industry by announcing its plans to launch a holographic and virtual reality-ready smartphone.</p>
<p>The Hydrogen One is the “future of personal communication”, the firm says, and will support holographic 3D imagery as well as augmented, virtual and mixed reality content.</p>
<p>A solitary image of the device is all Red have released so far.</p>
<p>Red says 3D content on the Hydrogen One’s 5.7-inch display will run without the need for 3D glasses and will work on Android.</p>
<p>The phone will use “nanotechnology” to switch between 2D and 3D content displayed on the screen.</p>
<p>According to the announcement, the device will also be modular – meaning different additional components can be added to and taken off the phone as needed.</p>
<p>It can be pre-ordered from the company’s website in two forms – the aluminium version, which costs $1,195 (£927), or a titanium version that is priced at $1,595 (£1,200).</p>
<p>The phone will reportedly start shipping in early 2018.</p>
<p>Both are prices significantly above the current flagship devices in the smartphone arena – which is a risk considering the firm has never made a phone before and is traditionally associated with cameras.</p>
<p>Holographic screens on smartphones also have a shaky recent history, most notably in the form of Amazon’s poorly-received and now-discontinued Fire Phone.</p>
<p>But Red is convinced they can make advances in this area, saying in their announcement that the Hydrogen One is the “foundation of a future multi-dimensional media system”.</p>
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This is a really interesting development and it’ll be cool to see how it actually sells when it’s released on the market. The advances in technology are so exciting but with such a high price; hundreds of pounds above the average value of a lead-selling smart phone, it’ll be interesting to see how much it sells realistically!