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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/cheese-rolling-festival-to-change.jpg"><img class="alignnone size-full" title="Female competitors chase a cheese down Cooper's Hill in Brockworth, Gloucestershire" src="http://londonglossy.com/wp-content/uploads/2011/01/min-cheese-rolling-festival-to-change.jpg" alt="Female competitors chase a cheese down Cooper's Hill in Brockworth, Gloucestershire"/></a></p>
<p>The quintessentially English tradition of cheese rolling could be turned into a two-day festival to head off health and safety fears.</p>
<p>Organisers say the event has to change but locals fear it may turn into a &#8220;cheap&#8221; commercial event.</p>
<p>With a history dating back to at least the 1800s, it sees people chase an 8lb Double Gloucester cheese down a near-vertical grass slope in Gloucestershire, with few contenders managing to stay on their feet.</p>
<p>Cheese rolling has become so popular that two years ago around 15,000 spectators turned up at Cooper&#8217;s Hill, Brockworth, near Gloucester &#8211; a site only suitable for 5,000. Last year&#8217;s event was cancelled because of fears over traffic and crowd safety.</p>
<p>The cheese rolling committee said the event needed to expand into a professionally-organised festival with live bands, country crafts, traditional games and overnight camping.</p>
<p>Committee spokesman Nigel Thomas said: &#8220;The event really needs to change dramatically if it is to survive. In its present form it attracts just too many people for us to handle safely.&#8221;</p>
<p>The committee has now brought in an event management and public relations firm to organise a completely new event.</p>
<p>However Nigel Cooper, chairman of Cranham Parish Council, said: &#8220;If it&#8217;s ticketed it will just become a mini-Glastonbury, with cheese rolling as a side show.</p>
<p>&#8220;It used to be all about the cheese rolling &#8211; it was just what it was. Now it&#8217;s going to be some cheap commercialism. I saw someone said they&#8217;d been a victim of their own success, and that may be, but this is a fun, quaint, very English tradition that could only ever happen here.</p>
<p>&#8220;It&#8217;s always been a free event, with a small charge for parking, but just a lovely way to spend a family bank holiday, watching people chasing and tumbling after the cheese &#8211; it&#8217;s an old tradition and famous around the world.&#8221;</p>
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