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		</div><p>A Chinese detergent maker has apologised to black people hurt by an advert in which a black man &#8220;washed&#8221; by its product was transformed into a fair-skinned Asian man.</p>
<p>Shanghai Leishang Cosmetics Ltd said it strongly shuns and condemns racial discrimination.</p>
<p>But it blamed foreign media for the &#8220;over-amplification&#8221; of the ad, which first appeared on Chinese social media in March.<br />
The ad was halted after it drew protests this week following media reports.</p>
<p>&#8220;We express regret that the ad should have caused a controversy,&#8221; the company said. &#8220;But we will not shun responsibility for controversial content.</p>
<p>&#8220;We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media. We sincerely hope the public and the media will not over-read it.&#8221;</p>
<p>The advert for Qiaobi laundry detergent drops shows a black man entering a room and attempting to flirt with an Asian woman. He is carrying a can of paint, wears dirty clothes and has a soiled face.</p>
<p>She feeds him a detergent drop and stuffs his body into a top-loading washer. When the cycle completes, a fair-skinned Asian man in a clean white T-shirt emerges to the delight of the woman.</p>
<p>When speaking to the Chinese nationalist newspaper The Global Times, a Mr Wang of Leishang said the critics were &#8220;too sensitive,&#8221; and the issue of racial discrimination never came up during the production of the video.</p>
<p>The ad&#8217;s content rekindled discussions on racial discrimination in China, where prejudices against black people are likely to be dismissed.</p>
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That company is A….Don’t buy from them period.