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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/02/dominos-sees-profits-rise-by-27.jpg"><img class="alignnone size-full" title="Pizza firm Domino's has served up a 27 per cent rise in annual profits" src="http://londonglossy.com/wp-content/uploads/2011/02/min-dominos-sees-profits-rise-by-27.jpg" alt="Pizza firm Domino's has served up a 27 per cent rise in annual profits"/></a></p>
<p>Pizza delivery firm Domino&#8217;s has served up a 27% rise in annual profits, but revealed its record of double-digit sales growth came to a halt in January.</p>
<p>The group reported a slowdown in sales growth since the start of the new year, with like-for-like sales up 4.7% in the first seven weeks.</p>
<p>This marks a sharp drop on the rate of 10.3% seen in the previous quarter when the snow and hit TV shows such as The X Factor and Strictly Come Dancing kept customers at home.</p>
<p>Its recent sales slowdown was met with disappointment in the City after the 11% rise seen in the same period a year earlier.</p>
<p>Shares dropped more than 6% despite underlying pre-tax profits rising to £38 million in the year to December 26, up from £29.9 million.</p>
<p>Hugh-Guy Lorriman, an analyst at Seymour Pierce, said Domino&#8217;s had continued to produce &#8220;stellar&#8221; results, but added: &#8220;After reporting double digit like-for-likes in the first six weeks over the last two years, the market may feel less positive, especially after recent positive trading newsflow from casual dining operators.&#8221;</p>
<p>Domino&#8217;s said the current sales performance came against a &#8220;backdrop of exceptional comparatives from the same period in 2010 and the current difficult economic climate&#8221;.</p>
<p>It confirmed aims to meet a ramped-up store opening programme of 60 new outlets a year and said its recent deal with Moto motorway services would deliver benefits this year.</p>
<p>Domino&#8217;s saw like-for-like sales rise 11.9% in the year to December 26, with online orders up 63% to £128 million. Internet sales growth has picked up further since the year end &#8211; to 72.9% in the most recent seven weeks. E-commerce has been helped by the recent launch of iPhone apps and will be driven further by new applications for products such as the iPad.</p>
<p>The group, which operates a franchise-based model after it begin life in 1960, now has 665 stores in the UK and Ireland. It opened a record 57 sites last year and wants to increase store numbers to at least 1,200.</p>
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