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		</div><p>eBay has unveiled the world’s first emotionally powered shop in London, which uses clever technology to read emotional clues from shoppers to decide what they really want.</p>
<p>The shopping experience was thought of after eBay conducted research which suggested it takes 32 minutes before Christmas shoppers hit a <i>“wall of disenchantment”</i> and lose interest and emotional attachment to the gifts they are choosing.</p>
<p>To combat this, the e-commerce giant tried to make shopping a stress-free experience and teamed up with Lightwave, a US tech company, to create a smart system which has customers stand in a booth in front of a projection of a series of gifts.</p>
<p>The booth then analyses the shopper using facial recognition and biometric technology to help people decide which gifts they should be giving – allegedly ensuring the customer is emotionally connected with the product.</p>
<p>To do this the technology apparently detects muscular micro-shifts and correlates them with a series of complex emotional and cognitive states the software can recognize.</p>
<p>The products on display are from various brands and are all on sale from the eBay website, with donations from each of the items going to the company’s chosen charities.</p>
<p>The centrepiece is a 20 square-meter <i>“Emotional Tapestry”</i> which translates the real-time emotional spirit of shoppers in the store.</p>
<p>The unit was set up as part of Giving Tuesday a day where people around the world give to good causes.</p>
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