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		</div><p>Facebook is taking action against bogus health content and sensational miracle cures on its platform by reducing their visibility, the company has confirmed.</p>
<p>The social network said that it started ranking health posts differently by factoring two indicators to minimise low-quality health posts from appearing on the News Feed last month.</p>
<p>It now considers whether a post about health exaggerates or misleads, as well as if a post promotes a product or service based on a health-related claim.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Addressing Sensational Health Claims <a href="https://t.co/EDhQtrEXJo">https://t.co/EDhQtrEXJo</a></p>
<p>&mdash; Facebook Newsroom (@fbnewsroom) <a href="https://twitter.com/fbnewsroom/status/1146040933911289862?ref_src=twsrc%5Etfw">July 2, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>The company said it achieves this by spotting out phrases commonly seen in posts to flag up potential content with sensational health claims or promoting products with health-related claims.</p>
<p><em>“In our ongoing efforts to improve the quality of information in news feed, we consider ranking changes based on how they affect people, publishers and our community as a whole,”</em> explained Travis Yeh, a product manager at Facebook.</p>
<p><em>“We know that people don’t like posts that are sensational or spammy, and misleading health content is particularly bad for our community.”</em></p>
<p>Facebook warned Group owners to avoid posting about health issues that exaggerate or mislead people, but said Pages won’t see any significant changes to their distribution in the News Feed.</p>
<p>The move follows a wider effort to clamp down on misinformation, with anti-vaccination content made less visible from March.</p>
<p>The social network previously said it was looking into how it approached the problem in a way that enabled freedom of expression but also supported the safety of users.</p>
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