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		</div><p>Small businesses can now set up an online store for free on Facebook and Instagram, the social network has announced.</p>
<p>Facebook Shops will enable users to create and customise a page for their business as well as choose which product to showcase.</p>
<p>The social network said the new feature has been designed to help small businesses forced to close and now struggling during the coronavirus lockdown.</p>
<p>The feature has gone live on Facebook and Instagram in Ireland and the UK today.</p>
<p>Facebook said the new tool means that <i>“any seller no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them”</i>.</p>
<p>The social media giant said potential customers will be able to find Shop pages on a business’s Facebook page or Instagram profile, and then place orders via the business’s website.</p>
<p><img class="aligncenter size-large wp-image-155643" src="https://londonglossy.com/wp-content/uploads/2020/05/59FFF0B4-6861-480A-9C8D-D4A55C49823B-473x1024.png" alt="Facebook launches marketplace" width="473" height="1024" /></p>
<p>Facebook also confirmed that in the future, users will be able to view items and make purchases from within the firm’s messaging platforms WhatsApp, Messenger and Instagram Direct.</p>
<p><i>“Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online,”</i> Facebook said.</p>
<p>“Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers.</p>
<p>“That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.”</p>
<p>Facebook also announced it was testing a loyalty programme linked to the Shops feature, which could see users earn points on their Facebook account which can then be used to claim rewards.</p>
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