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		</div><p>Fresh efforts to tackle scam ads across Facebook are being introduced in the UK today following action taken by Martin Lewis.</p>
<p>The social media giant is releasing a scam ads reporting tool, with a specially trained team investigating alerts raised by users, reviewing reports and taking down violating posts to clamp down on potentially misleading adverts.</p>
<p>Trends of scam adverts will also be analysed to help enforcement.</p>
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<p>Scam adverts often use fake celebrity images or endorsements to dupe people into buying false products and services, such as bitcoin trading schemes and diet pills.</p>
<figure id="attachment_136380" aria-describedby="caption-attachment-136380" style="width: 436px" class="wp-caption alignnone"><img class="size-full wp-image-136380" src="https://londonglossy.com/wp-content/uploads/2019/07/467EC38B-8BD7-44FE-A3FF-4D782ED24325.png" alt="" width="436" height="888" /><figcaption id="caption-attachment-136380" class="wp-caption-text">An Facebook operations team will review reports submitted in the UK</figcaption></figure>
<p>Consumer champion Mr Lewis dropped a lawsuit against Facebook in January after the social network agreed to create a reporting tool and donate £3 million to Citizens Advice for an anti-scam project.</p>
<p>The dedicated online scams service from Citizens Advice, called Scams Action, will give one-to-one support to those who are worried they have been scammed.</p>
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