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				<span class="wpa-about">Advertisements</span>
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		</div><p>Facebook is changing the design of adverts on the social network so they can bypass ad-blocking software aimed at reducing the number of adverts seen online.</p>
<p>However, the social media giant will give Facebook account holders the opportunity to control the type of adverts they see on the site by selecting and de-selecting suitable subjects. Users of the desktop version of the service will be able to edit their advert preferences to block adverts from some businesses.</p>
<p>In its most recent financial results published at the end of July, Facebook revealed that more than $6.2bn of its revenue in the last three months came from advertising. Just $200m of the firm&#8217;s total revenue came from elsewhere.</p>
<p>Facebook&#8217;s vice president of ads and business platform, Andrew Bosworth, said of the changes: &#8220;When they&#8217;re relevant and well-made, ads can be useful, helping us find new products and services and introducing us to new experiences &#8211; like an ad that shows you your favourite band is coming to town or an amazing airline deal to a tropical vacation.</p>
<p>&#8220;But because ads don&#8217;t always work this way, many people have started avoiding certain websites or apps, or using ad-blocking software, to stop seeing bad ads. These have been the best options to date.&#8221;</p>
<p>Some have criticised ad-blockers by claiming they stifle the advertising revenue stream that many online publishers depend on.</p>
<p>Facebook said its decision to alter the design of its adverts comes after commissioning a study into consumer opinion on online adverts. The social network said more than two thirds of those surveyed said they used an ad-blocker because they found adverts disruptive.</p>
<p>&#8220;We&#8217;ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad-blocking software,&#8221; Mr Bosworth added.</p>
<p>&#8220;When we asked people about why they used ad-blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we&#8217;ll also begin showing ads on Facebook desktop for people who currently use ad-blocking software.&#8221;</p>
<p>Facebook also revealed that users will now be able to opt out of targeted advertising from businesses by removing them from the Ad Preferences section of their Facebook profile.</p>
<p>Figures from March claim that 22% of internet users over the age of 18 in the UK are now using an ad-blocker.</p>
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