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		</div><p>Digitised human-like faces at self-service checkouts could reduce the risk of shoplifting at supermarkets, a new study suggests.</p>
<p>Researchers at Abertay University in Dundee developed virtual characters to examine whether their presence at tills would affect shopper behaviour.</p>
<p>Participants in the study were asked to scan or weigh items before paying for them and gave them the chance to scan fewer items or select lesser weights.</p>
<p>The study found having a realistic, human-like face resulted in fewer instances of dishonesty among customers than less human-like characters.</p>
<p>Susan Siebenaler, who conducted the research for her PhD, said: “The participants were placed in situations in which they could benefit financially through dishonest behaviour.</p>
<p>“Participants appeared to be positively influenced by greater social presence, such as human-like features, which meant they were less likely to cheat.”</p>
<blockquote><p>People are responsive to social human cues, and there seems to be an in-built mechanism that makes us respond to faces and eye contact</p></blockquote>
<p>Dr Andrea Szymkowiak, senior lecturer in human computer interaction, said: “People are responsive to social human cues, and there seems to be an in-built mechanism that makes us respond to faces and eye contact.</p>
<p>“The idea here is that the presence of human-like digital characters may influence shopper behaviour, but further research is required to determine the real-world benefit of such technology.”</p>
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