Ikea sees surge in UK sales after revamp of bedroom furniture range

&Tab;&Tab;<div class&equals;"wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">Advertisements<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u top&lowbar;amp">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"111265417"&NewLine;&Tab;&Tab; data-section&equals;"2">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div><p>Flat-pack furniture maker Ikea reported a surge in UK sales thanks to high shopper demand for a new range of mattresses and the ongoing appeal of its Swedish meatballs&period;<&sol;p>&NewLine;<p>The group said total UK sales rose 11&period;3&percnt; to £1&period;57 billion in the year to August 31 as it also invested £27 million in lowering prices across its ranges&period;<&sol;p>&NewLine;<p>It said mattress sales bounced 30&percnt; higher after it revamped its bedroom furniture range across all of its 18 British stores&comma; launching UK standard bed&comma; mattress and linen sizes&period;<&sol;p>&NewLine;<p>Ikea also said food sales rose 11&percnt; in the year&comma; helped by the move to sell Swedish food throughout stores&comma; as well as demand for its popular meatballs and recently introduced veggie balls&period;<&sol;p>&NewLine;<p>The group posted an 11&percnt; rise in worldwide annual sales to a record €31&period;9bn in September&comma; with comparable store sales up 5&period;1&percnt;&period;<&sol;p>&NewLine;<p>Britain accounts for around 6&percnt; of global sales and is the group’s fifth largest market&period;<&sol;p>&NewLine;<p>It is launching a new store in Reading next summer – its first in the UK for seven years – while earmarking other locations in Sheffield&comma; Greenwich in London and Exeter&period;<&sol;p>&NewLine;<p>The group is also trialling a small retail format and opened its first order and collection point in Norwich earlier this month&comma; with another on the cards for Aberdeen next spring&period;<&sol;p>&NewLine;<p>UK retail manager Gillian Drakeford said&colon; &OpenCurlyDoubleQuote;While we have seen fantastic growth this year&comma; we recognise we have still some steps to take in simplifying the shopping experience and meeting the expectations of UK consumers&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;In the next year and beyond&comma; we will take some significant steps in our plan to make Ikea more accessible to many more people&period;”<&sol;p>&NewLine;<p>Ikea became the first large national retailer earlier this year to commit to paying staff the incoming national living wage of £9&period;15 an hour in London and £7&period;85 across the UK from April&period;<&sol;p>&NewLine;&Tab;&Tab;&Tab;<div style&equals;"padding-bottom&colon;15px&semi;" class&equals;"wordads-tag" data-slot-type&equals;"belowpost">&NewLine;&Tab;&Tab;&Tab;&Tab;<div id&equals;"atatags-dynamic-belowpost-68e191d0790a7">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;<script type&equals;"text&sol;javascript">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;getAdSnippetCallback &equals; function &lpar;&rpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;if &lpar; false &equals;&equals;&equals; &lpar; window&period;isWatlV1 &quest;&quest; false &rpar; &rpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&sol;&sol; Use Aditude scripts&period;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;tudeMappings &equals; window&period;tudeMappings &vert;&vert; &lbrack;&rsqb;&semi;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;tudeMappings&period;push&lpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;divId&colon; 'atatags-dynamic-belowpost-68e191d0790a7'&comma;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;format&colon; 'belowpost'&comma;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub; &rpar;&semi;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub;&NewLine;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;if &lpar; document&period;readyState &equals;&equals;&equals; 'loading' &rpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;document&period;addEventListener&lpar; 'DOMContentLoaded'&comma; window&period;getAdSnippetCallback &rpar;&semi;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub; else &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;getAdSnippetCallback&lpar;&rpar;&semi;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;<&sol;script>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>


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