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		</div><p>The Indian government has withdrawn its appeal for citizens to mark Valentine’s Day next week not as a celebration of romance, but as “Cow Hug Day”, to better promote Hindu values.</p>
<p>The appeal had attracted widespread criticism from political rivals and on social media.</p>
<p>A terse statement issued by the government-run Animal Welfare Board of India said the appeal issued on Wednesday “stands withdrawn”.</p>
<p>Nilanjan Mukhopadhyay, a political analyst, said the call to hug cows had been “absolutely crazy, defying logic”.</p>
<p>He added: “The decision to withdraw the government appeal was to prevent the politics of Hindutva (Hindu nationalism) from being ridiculed in the face of severe criticism from all quarters.”</p>
<p>Young, educated Indians typically spend Valentine’s Day crowding parks and restaurants, exchanging gifts and holding parties.</p>
<p>The Animal Welfare Board had said Wednesday that “hugging cows will bring emotional richness and increase individual and collective happiness”.</p>
<p>Devout Hindus, who worship cows as holy, say the Western holiday of Valentine’s Day goes against traditional Indian values.</p>
<p>In recent years, Hindu hard-liners have raided shops selling Valentine’s Day items, burned cards and gifts, and chased hand-holding couples out of restaurants and parks, insisting that the day promotes promiscuity.</p>
<p>Hindu nationalist groups such as Shiv Sena and Bajrang Dal say such raids help reassert a Hindu identity.</p>
<p>Prime Minister Narendra Modi’s government has been pushing a Hindu agenda, seeking the religion’s supremacy in a secular nation known for its diversity.</p>
<p>Hindus comprise nearly 80 per cent of the nearly 1.4 billion people.</p>
<p>Muslims account for 14 per cent, while Christians, Sikhs, Buddhists and Jains account for most of the remaining 6 per cent.</p>
<p>The cow has long been embedded in the Hindu psyche and is deeply respected by many.</p>
<p>Most states in India have banned cow slaughter.</p>
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