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		</div><p>A trial which hides “likes” on Instagram is to be expanded to the United States.</p>
<p>The social media giant began hiding users’ likes in countries including Ireland, Italy and Australia earlier this year.</p>
<p>The move was aimed at removing “pressure” and stopping the platform feeling “like a competition”.</p>
<p>Instagram’s chief executive Adam Mosseri said the test would now be expanded to parts of the US from next week.</p>
<p>https://twitter.com/mosseri/status/1192984329091043328</p>
<p>He said: <em>“We’ve been testing making likes private on Instagram in a number of countries this year. We’re expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!”</em></p>
<p>The trial began in Canada in May and has also been rolled out to Brazil, Japan and New Zealand.</p>
<p>Instead of the number of likes on a particular post, the platform instead shows that the post has been liked by one user name “and others”.</p>
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<p>It does allow users to see how many likes they have received on their own posts.</p>
<p>Instagram has previously said that measurement tools for businesses would not be affected by the trial.</p>
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