		<div class="wpcnt">
			<div class="wpa">
				<span class="wpa-about">Advertisements</span>
				<div class="u top_amp">
							<amp-ad width="300" height="265"
		 type="pubmine"
		 data-siteid="111265417"
		 data-section="2">
		</amp-ad>
				</div>
			</div>
		</div><p>The company behind the popular messaging app Snapchat is expected to start trading today after a better-than-expected stock offering.</p>
<p>Snap Inc. passed its first major test on Wall Street as it priced its initial public offering of 200 million shares at US$17 each. That is above the expected range of $14 to $16 and values the Los Angeles company at $24bn.</p>
<p>Snap&#8217;s IPO is one of the most anticipated for a technology company since Twitter&#8217;s stock market debut in 2013.</p>
<p>The Snapchat app is best known for disappearing messages and quirky facial filters for enhancing selfies.<br />
It is popular with teenagers and younger millennials.</p>
<p>Co-founders Evan Spiegel and Robert Murphy will retain controlling power over all matters at Snap &#8211; the Class A stock being sold in the IPO has no voting power.</p>
<p>Amid the stock pricing excitement, questions are being asked by investors over its future.<br />
While Facebook launched in the era of desktop computers and Twitter in text-based mobile, Snapchat jumped straight to photos and videos. In a sense, it is ahead of the game.</p>
<p>But its user growth has slowed down in recent months. Growth slowed to a crawl since Facebook&#8217;s Instagram cloned Snapchat&#8217;s &#8220;stories&#8221; in August.</p>
<p>With the feature, photos and videos shared by users play in a loop for 24 hours, then disappear. The feature helped Snapchat recover from stagnant growth before, but now it is no longer unique to Snapchat.</p>
<p>After adding 36 million daily active users during the first half of last year, Snapchat picked up just 15 million in the second half.</p>
<p>The number of people downloading Instagram&#8217;s app has been accelerating during the past six months, suggesting a gradual shift away from the Snapchat app, based on an analysis financial advice site ValuePenguin did of activity in Apple&#8217;s app store.</p>
<p>While the higher-than-expected pricing looks good for Snap, its troubles are not over.<br />
&#8220;What that number means for the longer term &#8211; very little,&#8221; said Chi-Hua Chien, managing partner at Goodwater Capital who originated the VC firm Accel Partners&#8217; investment in Facebook and later invested in Twitter while at another firm.</p>
<p>Twitter, for example, shot up nearly 73% on its first trading day and now trades well below its IPO price.<br />
Facebook, meanwhile, saw its stock decline sharply for a few months after going public. Now, it is trading more than three times its IPO price, near a record high.Snapchat </p>
			<div style="padding-bottom:15px;" class="wordads-tag" data-slot-type="belowpost">
				<div id="atatags-dynamic-belowpost-68ed0db12c953">
					<script type="text/javascript">
						window.getAdSnippetCallback = function () {
							if ( false === ( window.isWatlV1 ?? false ) ) {
								// Use Aditude scripts.
								window.tudeMappings = window.tudeMappings || [];
								window.tudeMappings.push( {
									divId: 'atatags-dynamic-belowpost-68ed0db12c953',
									format: 'belowpost',
								} );
							}
						}

						if ( document.readyState === 'loading' ) {
							document.addEventListener( 'DOMContentLoaded', window.getAdSnippetCallback );
						} else {
							window.getAdSnippetCallback();
						}
					</script>
				</div>
			</div>
Discover more from London Glossy Post
Subscribe to get the latest posts sent to your email.
