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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/03/itv-profit-surge-in-ad-revenue-boom.jpg"><img class="alignnone size-full" title="ITV posted underlying pre-tax profits of £321 million for 2010" src="http://londonglossy.com/wp-content/uploads/2011/03/min-itv-profit-surge-in-ad-revenue-boom.jpg" alt="ITV posted underlying pre-tax profits of £321 million for 2010"/></a></p>
<p>Broadcasting giant ITV has reported a near trebling in annual profits as it benefited from a bounce-back in advertising revenues and hit shows such as Downton Abbey and The X Factor.</p>
<p>The group posted underlying pre-tax profits of £321 million for 2010, up from £108 million in 2009, and said it outperformed a resurgent television advertising market.</p>
<p>It hailed a successful World Cup as well as a strong line-up of programmes, particularly in the final quarter, with Downton Abbey drawing an audience of more than 10 million for its final episode.</p>
<p>But ITV1&#8217;s share of viewing dropped in 2010 despite the autumn boost and ITV gave a cautious outlook for the year ahead as it fears the impact of tough comparatives and an uncertain wider economy.</p>
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