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		</div><p>KFC is to pause the use of its classic Finger Lickin’ Good slogan after 64 years as it admitted that the message “doesn’t quite fit” following the coronavirus outbreak.</p>
<p>The company has released new images of advertising posters and packaging with the well-known slogan blurred and pixelated.</p>
<p>It said the slogan will return “when the time is right” but it will shift its messaging in the meantime.</p>
<p>The restaurant chain closed its sites temporarily in March as a result of the pandemic but has now reopened the majority of its restaurants with more stringent health and safety policies in place.</p>
<p>“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.</p>
<p>“While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”</p>
<p>The chain has more than 900 restaurants across the UK and Ireland and employs 27,000 staff.</p>
<p>Kate Wall, head of advertising at KFC UK and Ireland, said: “People often say that it’s the second movie that’s hardest to get right. The follow-up, the next step. And we are facing the same conundrum at the moment.</p>
<p>“How do you follow a slogan that’s lasted for 64 years and is as iconic as ours?</p>
<p>“Well, we know we can do it with a little help from our friends. And you’ll be hearing more from us on this soon.”</p>
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