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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/12/last-minute-man-is-a-sales-dream.jpg"><img class="alignnone size-full" title="Stores will be cashing in on the panic-stricken 'Last Minute Man' on Christmas Eve, a survey found" src="http://londonglossy.com/wp-content/uploads/2010/12/min-last-minute-man-is-a-sales-dream.jpg" alt="Stores will be cashing in on the panic-stricken 'Last Minute Man' on Christmas Eve, a survey found"/></a></p>
<p>Stores will be cashing in on the panic-stricken &#8220;Last Minute Man&#8221; on Christmas Eve, a survey has found.</p>
<p>He is the man who has not bought a present for his wife or girlfriend until the very last minute, according to the poll.</p>
<p>Last Minute Man was identified in a survey of Christmas shopping types by Business Intelligence and mystery shopping company Retail Active.</p>
<p>The firm said it has even been called in to coach staff at leading retailers on how to spot him and make sure he buys something.</p>
<p>Retail Active managing director Julian Chamberlain said: &#8220;Last Minute Man is a salesperson&#8217;s dream: he&#8217;s cash rich and time poor.</p>
<p>&#8220;He does his desperate shopping in the final hours of Christmas Eve, when there is poor stock availability and he ends up buying expensive and unwanted gifts.</p>
<p>&#8220;It is what&#8217;s known as a distress purchase, when all rationality goes out of the window.</p>
<p>&#8220;We have been coaching staff on the jewellery counters of a major retail chain on how to spot him and make sure he doesn&#8217;t get away without a sale. They have to look for a man looking through a wide variety of stock, not knowing what to buy and wearing a blank expression.</p>
<p>&#8220;He&#8217;s got money but no time and he will end up spending more than he has to.&#8221;</p>
<p>He said they trained staff to be extra helpful, offering a choice of gifts, making a recommendation, then closing the sale.</p>
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