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		</div><p>Danish toy company Lego has said it saw sales soar by 36 per cent, revenue grow by 46 per cent to 23 billion kroner (€3.1 billion) and net profit go up 140 per cent to 6.3 billion kroner (€850 million) during the first half of 2021.</p>
<p>“I am super happy with this result,” chief executive Niels Christiansen said. “We have seen a giant leap.”</p>
<p>He called it “a unique and strong result”.</p>
<p>In its earning report, the privately held group saw its operating profit more than double — up 104 per cent to 8 billion kroner compared to the same period a year ago — despite significant investments in long-term initiatives.</p>
<p>The operating profit for the six months that ended June 30th also was offset by increased freight and raw material costs.</p>
<p>Mr Christiansen said Lego benefited from fewer Covid-19-related restrictions compared with 2020 as factories operated uninterrupted and most retail stores reopened.</p>
<p>He noted that, during the pandemic, “our competitors had the same challenges as us. Our good result comes as a consequence of a long-term strategy”.</p>
<p>All market groups delivered double-digit consumer sales growth.</p>
<p>Headquartered in Billund, western Denmark, Lego produces in Mexico for its American markets and in China for its Asian market.</p>
<p>The production for Europe comes from factories in the Czech Republic and in Denmark.</p>
<p>Looking ahead, Mr Christiansen said “we continue to see strong demand for our products”.</p>
<p>“We expect top-line growth to stabilise to more sustainable levels as people return to pre-pandemic spending patterns,” he said.</p>
<p>“This trend, combined with our plans to accelerate re-investments into the future of the business, is expected to result in more normalised profit levels moving forward.”</p>
<p>Lego was founded in 1932 by Ole Kirk Kristiansen and its name is derived from the two Danish words LEg GOdt, which mean “Play Well”.</p>
<p>The brand name was created without knowing that the word lego in Latin means “I assemble”.</p>
<p>Lego does not publish quarterly reports.</p>
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