Losses deepen at Victoria Beckham’s fashion business after demand wanes

&Tab;&Tab;<div class&equals;"wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">Advertisements<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u top&lowbar;amp">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"111265417"&NewLine;&Tab;&Tab; data-section&equals;"2">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div><p>Victoria Beckham’s fashion label has seen losses deepen last year&comma; amid waning demand for the former Spice Girl’s high-end clothes&period;<&sol;p>&NewLine;<p>Victoria Beckham Ltd saw losses grow 20&percnt; to £12&period;3m for the year to December 2018 as it said demand &OpenCurlyDoubleQuote;plateaued”&period;<&sol;p>&NewLine;<p><&excl;--Ads1--><&sol;p>&NewLine;<p>The company&comma; which has not made a profit since it was formed in 2008&comma; saw sales dive due to weaker wholesale demand&period;<&sol;p>&NewLine;<p>Ralph Toledando&comma; chairman of the business&comma; said sales of its clothing and accessories stagnated during 2018 after years of growth&period;<&sol;p>&NewLine;<blockquote><p>£12&period;3m Losses for the year to December 2018<&sol;p><&sol;blockquote>&NewLine;<p>In an interview with trade title Business of Fashion&comma; he said&colon; &OpenCurlyDoubleQuote;The performance was in line with expectations&comma; so we were not surprised&period; Our goal is to reach profitability as soon as possible&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;I firmly believe that our destiny is in our hands&period; We have a great talent in Victoria and&comma; if you take that asset with a dream team&comma; we can do it&period;”<&sol;p>&NewLine;<p><&excl;--Ads2--><&sol;p>&NewLine;<p>The company is controlled by Mrs Beckham and her former England footballer husband David&comma; through their Beckham Brand Holdings company&period;<&sol;p>&NewLine;<p>The performance was in line with shareholder expectations after &OpenCurlyDoubleQuote;cutting costs&comma; focusing on its digital channels and refining the product to more closely reflect Victoria Beckham’s aesthetics and values”&comma; the business said in the newly released Companies House accounts&period;<&sol;p>&NewLine;<p>It said wholesale revenues grew by double digits in the UK&comma; but &OpenCurlyDoubleQuote;current challenges affecting department store retailers” resulted in a decline in international markets&period;<&sol;p>&NewLine;<p>Sales have increased in certain segments of the business while losses have &OpenCurlyDoubleQuote;significantly reduced” in 2019&comma; the company said&period;<&sol;p>&NewLine;<p><&excl;--Ads3--><&sol;p>&NewLine;<p>It said it expects to become profitable in the fourth quarter of the year and has an increased wholesale order book for 2020&period;<&sol;p>&NewLine;&Tab;&Tab;&Tab;<div style&equals;"padding-bottom&colon;15px&semi;" class&equals;"wordads-tag" data-slot-type&equals;"belowpost">&NewLine;&Tab;&Tab;&Tab;&Tab;<div id&equals;"atatags-dynamic-belowpost-68e20f0618327">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;<script type&equals;"text&sol;javascript">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;getAdSnippetCallback &equals; function &lpar;&rpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;if &lpar; false &equals;&equals;&equals; &lpar; window&period;isWatlV1 &quest;&quest; false &rpar; &rpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&sol;&sol; Use Aditude scripts&period;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;tudeMappings &equals; window&period;tudeMappings &vert;&vert; &lbrack;&rsqb;&semi;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;tudeMappings&period;push&lpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;divId&colon; 'atatags-dynamic-belowpost-68e20f0618327'&comma;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;format&colon; 'belowpost'&comma;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub; &rpar;&semi;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub;&NewLine;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;if &lpar; document&period;readyState &equals;&equals;&equals; 'loading' &rpar; &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;document&period;addEventListener&lpar; 'DOMContentLoaded'&comma; window&period;getAdSnippetCallback &rpar;&semi;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub; else &lbrace;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;getAdSnippetCallback&lpar;&rpar;&semi;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&rcub;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;<&sol;script>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>


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