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		</div><p>March was the busiest month on record for supermarkets across Britain as shoppers rushed to stock up on vital supplies to see them through the coronavirus pandemic.</p>
<p>Grocery sales rose by a staggering 20.6% in the last four weeks, and 7.6% in the last 12, according to new data from Kantar, beating even Christmas shopping.</p>
<p>Fraser McKevitt, head of retail and consumer insight at Kantar, said: <em>“Retailers and their staff have been on the front line as households prepare for an extended stay at home, with grocery sales amounting to £10.8bn (€12bn) during the past four weeks alone – that’s even higher than levels seen at Christmas, the busiest time of year under normal circumstances.”</em></p>
<p>Although grocery sales were high in the first two weeks of March, Britons increased their shopping in the middle of the month, with 88% of households visiting a grocer between March 16 and March 19, making an average of five trips each. This meant 42 million extra shopping trips in only four days.</p>
<p>Shoppers have tended to focus on buying supplies more regularly, rather than massively increasing the amount they buy per trip. However, shopping trolleys have been filling up more as well.</p>
<p>The average household increased its spending by £62.92 over the last four weeks, with shoppers in London, where the virus hit first, spent a quarter more than they usually do.</p>
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