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		</div><p>A fall in customers at its US restaurants contributed to a 13% decline in profits at McDonald’s over the second quarter of this year.</p>
<p>The world’s biggest burger chain said sales fell 2% at established US locations, as featured menu offerings and promotions failed to live up to expectations against competitors.</p>
<p>The sales figure rose 1.2% in Europe and fell 4.5% in the segment including Asia, the Middle East and Africa. On a global basis, the figure was down 0.7%.</p>
<p>Looking ahead, CEO Steve Easterbrook said the company is seeing early signs of momentum and that global sales at established locations are expected to be positive in the third quarter.</p>
<p>McDonald’s, which has more than 36,000 locations around the world, is trying to regain its footing after seeing its profit sink 15% last year.</p>
<p>In the US, the company is up against changing eating habits and intense competition. Last week, Yum Brands said Taco Bell sales at established locations rose 6% for the quarter. The same figure rose 4.3% at burrito chain Chipotle and 2.9% at Dunkin’ Donuts.</p>
<p>McDonald’s has admitted it created some of its own problems, such as letting its menu get too complicated. That affected waiting times and order accuracy.</p>
<p>To adapt, McDonald’s is looking at ways to make its menu more flexible, such as serving popular breakfast items all day and letting people build their own burgers by tapping a touchscreen.</p>
<p>It is also trying to improve perceptions about the quality of its ingredients, and started a campaign last year inviting people to ask questions about its food.</p>
<p>For the quarter to June 30, the company earned $1.2bn.</p>
<p>A year ago, the company earned $1.39bn.</p>
<p>Total revenue was $6.5bn ahead of the $6.45bn Wall Street expected.</p>
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