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		</div><p>Millennial listeners are behind a dramatic boom in the popularity of podcasts, according to a report by the British Phonographic Industry (BPI).</p>
<p>The number of people listening to podcasts has nearly doubled since 2013 – with those between the ages of 15 and 24, classed as millennials, driving the positive trend.</p>
<p>The report – dubbed Pod Only Knows: What’s Next For Music and Podcasts – was presented at the BPI’s insight session on Thursday, and collates recent investigations into the medium.</p>
<p>In August last year, broadcasting watchdog Ofcom indicated the weekly audience for podcasts had nearly doubled from 2013 to 2018, according to the report.</p>
<p>Some 3.2 million people were listening in 2013 whereas by 2018 that had grown to 5.9 million – meaning one in 10 adults in the UK were using podcasts.</p>
<p>But among people between the ages of 15 and 24 that figure rose dramatically to closer to one in five.</p>
<p>Moreover, half (49%) of the UK podcast audience was aged 35 or below.</p>
<p>And 20% of listening time among people between the ages of 15 and 24 was spent on podcasts, compared to 24% on live radio and 26% on music streaming.</p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Huge thanks to <a href="https://twitter.com/capitolstudios?ref_src=twsrc%5Etfw">@capitolstudios</a> for hosting the <a href="https://twitter.com/hashtag/LASyncMission?src=hash&;ref_src=twsrc%5Etfw">#LASyncMission</a> 2019! Thanks also to our partners <a href="https://twitter.com/tradegovuk?ref_src=twsrc%5Etfw">@tradegovuk</a> &; <a href="https://twitter.com/bpi_music?ref_src=twsrc%5Etfw">@bpi_music</a> &; to our publisher members who joined us in LA. <a href="https://t.co/NpwouFE3qS">pic.twitter.com/NpwouFE3qS</a></p>
<p>&mdash; MPA (@the_MPA) <a href="https://twitter.com/the_MPA/status/1139208102841131009?ref_src=twsrc%5Etfw">June 13, 2019</a></p></blockquote>
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<p>Similarly, a report in December 2017 by podcasting company Acast suggested nearly a quarter (23%) of people had listened to a podcast in the last month.</p>
<p>Authored by Stuart Dredge, editor-in-chief of knowledge company Music Ally, the report also explores how the music industry is changing along with the format.</p>
<p>It notes that artists such as Jessie Ware and George Ezra are using podcasts to engage with their fans.</p>
<p>Geoff Taylor, who heads the British Phonographic Industry and the Brit Awards, said: <em>“The last couple of years have seen the music community’s interest in podcasts truly awaken.</em></p>
<p><em>“Podcasts are seen as a new and more personal way for artists and labels to connect with fans – enabling them to get into the artist’s mind and forge a deeper relationship with the music they love.</em></p>
<p><em>“It is evident that podcasts particularly resonate with millennials, while the boom is also being driven by a growing number of music artists, including George Ezra, Jessie Ware, Robert Plant and David Gilmour, who are embracing the concept and making it their own in highly imaginative ways.”</em></p>
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