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		</div><p>Morrisons has unveiled an increase in Christmas sales in the UK thanks to stronger growth in its wholesale arm, despite a slowdown in retail shopping.</p>
<p>Like-for-like sales in the nine weeks to January 6 were 3.6% higher.</p>
<p>This comprised a 0.6% contribution from retail, marking a slowdown on the 2.1% growth seen in the comparable period last year.</p>
<p>But this was offset by a 3% contribution from the wholesale division, which includes tie-ups with McColl’s and Amazon. Last year this was just 0.7%.</p>
<p>The number of items per basket rose by 0.8%, versus a 4.4% drop in the comparable period last year.</p>
<p>However the number of transactions fell by 0.9%, reversing the upward trend of last year which saw a 2.3% rise.</p>
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<div class="pa-big-number-value-inner">3.6%</div>
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<div class="pa-big-number-context">Morrisons like-for-like sales growth excluding fuel in the 9 weeks to January 6</div>
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<div>The supermarket’s boss, David Potts, praised staff as customer satisfaction ratings improved, particularly in the colleague friendliness and checkout experience categories.</div>
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<p>“This is Morrisons’ fourth consecutive Christmas of like-for-like sales growth during the turnaround. Our performance shows colleagues are listening hard and responding to customers, providing consistently great value and good quality when it matters most,” he said.</p>
<p>“I would once again like to thank the whole Morrisons team for what they continue to do for our customers.</p>
<p>“Morrisons is well set to keep improving the shopping trip and become more and more relevant for more customers.”</p>
<p>Morrisons has joined peers this week in slashing prices on several items as retailers compete with discounters Aldi and Lidl.</p>
<p>On Monday, shops cut the prices of 935 products by an average of 20% in a bid to attract budget-conscious post-Christmas shoppers.</p>
<p>Meanwhile, Tesco has launched a range of deals to celebrate its centenary year, slashing prices on household staples.</p>
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