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		</div><p>British Airways is scrapping free meals on short haul flights in economy class, instead offering a selection of Marks &#038; Spencer salads and sandwiches.</p>
<p>Prices will include £1 for hand cooked crisps, £3 for a cheddar cheese ploughman&#8217;s sandwich and £4.95 for a spiced chicken with quinoa and rice salad.</p>
<p>BA claimed the move is in response to customer feedback.</p>
<p>Passengers are currently given a light snack, such as a bacon roll, and a soft drink.</p>
<p>BA&#8217;s chairman and chief executive, Alex Cruz, said: &#8220;We know our customers expect a great experience with British Airways.</p>
<p>&#8220;They&#8217;ve told us we are experts in flying and service, but when it comes to catering on short haul flights, they want to choose from a wider range of premium products.</p>
<p>&#8220;Like British Airways, Marks &#038; Spencer is a well-known, premium British brand that is respected and trusted, so it&#8217;s an ideal partnership, providing our customers with a choice of products they recognise and value.&#8221;</p>
<p>Low cost airlines such as easyJet and Ryanair already offer small snacks for sale on their flights, but Mr Cruz claimed BA&#8217;s offering &#8220;sets a new standard in short haul catering&#8221;.</p>
<p>The M&#038;S food selection will be updated four times a year.</p>
<p>It will replace free snacks on short haul and domestic flights from Heathrow and Gatwick from January 11 2017 and from London City and Stansted by next summer.</p>
<p>Business class customers will continue to be offered a full, complimentary menu.<br />
Aviation expert Julian Bray said BA has been engaged in a battle to &#8220;catch up&#8221; with its competitors who have made inroads into its traditional market.</p>
<p>He said: &#8220;Passenger loyalty is a thing of the past with business travellers now seeking the most cost efficient deal and essentially the most attractive headline price.</p>
<p>&#8220;Many passengers are already picking up a gourmet premium price in-flight meal pack from the airport terminal prior to their flight, so this would seem to be a logical development.&#8221;</p>
<p>Andy Adcock, director of food at M&#038;S, said: &#8220;We&#8217;re proud to be supplying a great British brand with a reputation for quality and customer service that mirrors our own.</p>
<p>&#8220;For 35 years we&#8217;ve had a market leading Food on the Move offer and we&#8217;ll supply British Airways with customer favourites and healthy choices made with outstanding ingredients, all with the provenance you&#8217;d expect from M&#038;S.&#8221;</p>
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