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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/City-3-11.jpg"><img class="alignnone size-full wp-image-357" title="Marks &; Spencer" src="http://londonglossy.com/wp-content/uploads/2010/11/City-3-11.jpg" alt="" width="200" height="200" /></a></p>
<p>The new chief executive of retail giant Marks &; Spencer has put the chain&#8217;s own brand at the forefront of his vision for the business.</p>
<p>Marc Bolland, who joined M&;S from supermarket Morrisons six months ago, wants to push the retailer&#8217;s own brand in clothing and food and will revamp the store&#8217;s website.</p>
<p>Unveiling his three-year plan for the household name, Mr Bolland, 51, said he wanted to increase the role of the M&;S brand in clothing, scale back the number of branded food products from 400 to 100, and boost sales in homewares.</p>
<p>The Dutchman said he wanted to boost international sales from £800 million to £1 billion, but stopped short of earmarking the opening of any new stores in continental Europe.</p>
<p>Mr Bolland&#8217;s strategic review came as M&;S reported a 17% rise in half-year profits to £348.6 million for the 26 weeks to October 2.</p>
<p>Introducing his plan, he said: &#8220;The business is in good shape and we have strong foundations on which to build through evolution not revolution.&#8221;</p>
<p>Mr Bolland arrived in May with a formidable reputation, having turned Morrisons into a stronger competitor to Tesco, Sainsbury&#8217;s and Asda, with growth that bettered its bigger rivals.</p>
<p>He said the company&#8217;s first priority for the 2010 to 2013 plan would be the core UK business. He said the group was launching an &#8220;Only at M&;S&#8221; campaign, to push the retailer&#8217;s own products.</p>
<p>In clothing, as well as boosting the chain&#8217;s own brand, Mr Bolland will look to develop sub-brands &#8211; such as womenswear ranges Per Una and Indigo Collection. In food, while reducing the number of non-M&;S lines, the company will increase the total range from 7,000 to 8,000 lines, after reorganising food hall space.</p>
<p>The chief executive said the company would build and manage a new platform for www.marksandspencers.com, but does not intend to provide a full online food offer at this stage. In terms of retail space, M&;S aims for 95% of the population to be within 30 minutes drive of a full-line store by 2015, Mr Bolland said. The number of Simply Food stores is set to increase as well.</p>
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