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		</div><p>The UK Government spent almost £100,000 (€112,000) on Facebook adverts promoting Theresa May’s Brexit deal in the lead-up to the Commons vote being pulled, figures released by the social media firm show.</p>
<p>The company’s ad library report showed between Sunday December 2 and Saturday December 8 the UK Government spent £96,684 (€107,990) on 11 promotions on Facebook. They included videos on “what the Brexit Deal means for you – explained in 60 seconds” and others focusing on immigration and jobs.</p>
<p>Three videos, intending to explain the deal in terms of free trade, the economy and “controlling our borders”, cost between £10,000 (€11,100) and £50,000 (€55,800) each to promote, reaching between 500,000 and one million Facebook users apiece. The Cabinet Office has yet to respond to requests for comment.</p>
<p>Facebook’s new advert transparency measures are a reaction to sustained criticism of the platform throughout 2018, a year in which the Vote Leave campaign was sanctioned for behaviour related to advertising spending on the social network during the Brexit campaign.</p>
<p>There are also six active adverts on the official @10DowningStreet Twitter account promoting the same videos, although no information on the amount spent is currently available. Facebook’s report comes a week after Cabinet Office Minister Chloe Smith revealed Downing Street had spent more than £50,000 promoting the deal in the previous three months.</p>
<p>Liberal Democrat MP Layla Moran, who obtained the previous figures with a parliamentary question, accused the Government of throwing taxpayers’ money “down the drain”.<br />
&#8211; Press Association</p>
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