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		</div><p>Retailer Next has increased its profit forecast for the past year after posting higher sales than predicted in last two months of 2019.</p>
<p>The high street fashion business shrugged off the recent malaise affecting retailers to post a 5.2% increase in sales for the period to December 28, which it said was 1.1% ahead of company forecasts.</p>
<p>Next said it believes its sales for the Christmas period were boosted by a “much colder November than last year and improved stock availability” in both retail stores and online.</p>
<p>Meanwhile, full price sales for the 11 months to the end of December rose by 3.9% as the retailer also predicted sales growth would surpass previous expectations.</p>
<p>It said it expects sales to continue to be 3.9% higher by the end of the financial year, January 31, up from the previous guidance of 3.6% growth for the year.</p>
<p>Total sales in retail stores slipped 4.6% over the year-to-date, while they were 3.9% lower for the two months to December.</p>
<p>However, Next was buoyed by continued online growth, as digital sales rose 12.1% for the year-to-date, driven by a 15.3% jump in the most recent period.</p>
<p>The company said it now expects to post a full-year profit of around £727 million (€853m), raising its previous forecast by £2 million (€2.35m).</p>
<p>Richard Lim, chief executive of Retail Economics, said: “This was an impressive end to the year as their outstanding online business continues to set them apart from the competition.</p>
<p>“The retailer is benefiting from years of investment in their digital proposition, continually evolving their business model to meet shoppers’ heightened expectations.”</p>
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