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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/03/oddbins-gets-help-to-build-business.jpg"><img class="alignnone size-full" title="Wine merchant Oddbins has called in advisers to move the company forward, it was reported" src="http://londonglossy.com/wp-content/uploads/2011/03/min-oddbins-gets-help-to-build-business.jpg" alt="Wine merchant Oddbins has called in advisers to move the company forward, it was reported"/></a></p>
<p>Wine merchant Oddbins has called in advisers to move the company forward as it faces tough decisions over its future, it was reported.</p>
<p>The off-licence has hired Spectrum Corporate Finance to put forward plans for the &#8220;cash constrained&#8221; 128-shop chain, the Daily Telegraph said.</p>
<p>Oddbins will decide on its strategy next Tuesday, after Spectrum has completed its work. </p>
<p>The move reflects a tough period for the UK&#8217;s independent wine trade, which has seen Threshers owner First Quench Retailing collapse in 2009 and the Unwins chain fold in 2005.</p>
<p>Chief executive Simon Baile told the newspaper: &#8220;Even John Lewis is suffering &#8211; look under the bonnet at the performance of the individual shops and you&#8217;ll see that.&#8221;</p>
<p>He added: &#8220;We just got Spectrum involved. We can&#8217;t see and know everything, however much we might want to. We&#8217;re having a good thrash about how we take the company forward to be a force for the future.&#8221;</p>
<p>Oddbins is under pressure amid competition from the dominant supermarket chains and falling consumer confidence.</p>
<p>It is also involved in a long-running legal spat with the group&#8217;s previous owner, French drinks group Castel Freres.</p>
<p>Mr Baile took control of Oddbins in 2008, since when losses have been stemmed, the average bottle price has increased and footfall has also risen. In December the group launched Oddies, a new smaller store concept.</p>
<p>The company was established in 1963. It was bought by Mr Baile&#8217;s father Nick in the seventies and changed hands several times before it returned to his son.</p>
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