Online sales through Smartphones breaks 50% barrier

&Tab;&Tab;<div class&equals;"wpcnt">&NewLine;&Tab;&Tab;&Tab;<div class&equals;"wpa">&NewLine;&Tab;&Tab;&Tab;&Tab;<span class&equals;"wpa-about">Advertisements<&sol;span>&NewLine;&Tab;&Tab;&Tab;&Tab;<div class&equals;"u top&lowbar;amp">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;<amp-ad width&equals;"300" height&equals;"265"&NewLine;&Tab;&Tab; type&equals;"pubmine"&NewLine;&Tab;&Tab; data-siteid&equals;"111265417"&NewLine;&Tab;&Tab; data-section&equals;"2">&NewLine;&Tab;&Tab;<&sol;amp-ad>&NewLine;&Tab;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;&Tab;<&sol;div>&NewLine;&Tab;&Tab;<&sol;div><p>The percentage of online retail sales made in the UK through smartphones and tablets has exceeded 50&percnt; for the first time&comma; figures show&period;<&sol;p>&NewLine;<p>Mobile devices accounted for 51&percnt; of online sales between November and January&comma; a substantial increase on the 45&percnt; recorded in the previous quarter and up from 40&percnt; on the same period the year before&comma; according to the latest figures from the IMRG Capgemini Quarterly Benchmarking report&period;<&sol;p>&NewLine;<p>Tablets accounted for 33&percnt; of sales&comma; smartphones for 18&percnt; and desktop or laptop computers for 49&percnt;&period;<&sol;p>&NewLine;<p>Visits to retail websites via mobile devices accounted for two-thirds &lpar;66&percnt;&rpar; of traffic over the last quarter&comma; up from 63&percnt; in the previous quarter and 53&percnt; on the same time last year&period;<br &sol;>&NewLine;advertisement<&sol;p>&NewLine;<p>The report said the leap appeared to be driven by increased confidence in using smartphones for online shopping&comma; likely helped by the trend for larger screens but also by significant improvements made by many mobile retail sites&period;<&sol;p>&NewLine;<p>IMRG chief information officer Tina Spooner said&colon; &&num;8220&semi;Smartphones have played an important role in the overall online shopping process for a long time &&num;8211&semi; often used for research and comparison on the go &&num;8211&semi; but over the past year they have really started to become a major component of the checkout process too and that is what is driving this leap in mobile penetration&period;<&sol;p>&NewLine;<p>&&num;8220&semi;There is also the fact that we increasingly use our smartphones for managing so much of our lives&period;<&sol;p>&NewLine;<p>It&&num;8217&semi;s only logical that completing purchases on retail sites would gravitate over to these devices as well&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Richard Tremellen&comma; retail insight and data specialist at Capgemini&comma; said&colon; &&num;8220&semi;This is a very significant milestone in the history of the online retail sector and reflects the work retailers have put into improving the customer experience on smartphones&period;&&num;8221&semi;<&sol;p>&NewLine;<p>John Lewis online trade director Mark Felix said&colon; &&num;8220&semi;Mobile is undoubtedly our fastest growing sales channel&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Importantly though&comma; mobile is becoming the glue between our shops and online&period; Increasingly&comma; customers are using the two channels combined and for example use their mobiles to check ratings and reviews and further product information when in-store&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Andy Harding&comma; chief customer officer at House of Fraser&comma; said&colon; &&num;8220&semi;We are not surprised by the growth of mobile devices reported today&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Mobile has been clearly identified as a priority area for House of Fraser&comma; with over 40&percnt; of online sales coming from a mobile device last year and growing at a rate of over 100&percnt; year-on-year&period;&&num;8221&semi;<&sol;p>&NewLine;&Tab;&Tab;&Tab;<div style&equals;"padding-bottom&colon;15px&semi;" class&equals;"wordads-tag" data-slot-type&equals;"belowpost">&NewLine;&Tab;&Tab;&Tab;&Tab;<div id&equals;"atatags-dynamic-belowpost-68e35145c6bb8">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;<script type&equals;"text&sol;javascript">&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;window&period;getAdSnippetCallback &equals; 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