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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/03/over-half-prefer-ereader-to-a-book.jpg"><img class="alignnone size-full" title="Research suggests that Britons prefer ebooks to traditional books" src="http://londonglossy.com/wp-content/uploads/2011/03/min-over-half-prefer-ereader-to-a-book.jpg" alt="Research suggests that Britons prefer ebooks to traditional books"/></a></p>
<p>Advances in technology could be eclipsing traditional reading methods after new research showed a quarter of Britons have not read a book in the past three years.</p>
<p>In a survey carried out by discount website www.MyVoucherCodes.co.uk, only 26% of the 1,642 participants had read a book in the last three years, while 32% of those surveyed owned an e-reader.</p>
<p>More than half (58%) of respondents, who were all over 18, said that they preferred their e-reader to a traditional book with two-thirds (67%) saying it was &#8220;easier to read&#8221; and 11% saying it was &#8220;more convenient&#8221;.</p>
<p>Amazon said it sold more books for the Kindle than paperbacks during the last three months of 2010.</p>
<p>The beginning of 2011 saw the trend continue with 115 e-books sold for every 100 paperbacks on the website.</p>
<p>The www.MyVoucherCodes.co.uk survey also revealed that 42% of participants hadn&#8217;t read a book in the past six months.</p>
<p>Mark Pearson, chairman of MyVoucherCodes.co.uk, said: &#8220;It is just another example of technology advancing beyond old fashioned methods. However, many still think that you can&#8217;t beat a good book.&#8221;</p>
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