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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2011/01/police-forces-urged-to-drop-slogans.jpg"><img class="alignnone size-full" title="Police forces should save words and money by ditching 'pointless' marketing slogans" src="http://londonglossy.com/wp-content/uploads/2011/01/min-police-forces-urged-to-drop-slogans.jpg" alt="Police forces should save words and money by ditching 'pointless' marketing slogans"/></a></p>
<p>Police forces should save words and money by ditching &#8220;pointless&#8221; marketing slogans, according to a group which campaigns for public bodies to improve their use of English.</p>
<p>The Plain English Campaign (PEC) says no-one needs to be told that police are &#8220;protecting our communities by reducing crime and anti-social behaviour&#8221;, &#8220;keeping our communities safe and reassured&#8221; or &#8220;serving our communities, protecting them from harm&#8221;.</p>
<p>The group says the police service has nothing to sell and the word &#8220;police&#8221; tells people all they need to know.</p>
<p>Most forces attach slogans to their names on websites and some add slogans to vehicles.</p>
<p>Avon &#038; Somerset is &#8220;Working Together to Make the Communities of Avon &#038; Somerset Feel Safe and Be Safe&#8221;; Cambridgeshire is &#8220;Creating a Safer Cambridgeshire&#8221;; Essex is &#8220;Taking a Lead in Making Essex Safer&#8221;; Kent is &#8220;Protecting and Serving the People of Kent&#8221; and Norfolk says &#8220;Our Priority is You&#8221;.</p>
<p>&#8220;We know that police forces already have more than enough paperwork to deal with so let&#8217;s see an end to these pointless slogans,&#8221; said a PEC spokeswoman.</p>
<p>&#8220;Some are just meaningless. Northumbria&#8217;s slogan is &#8216;Total Policing&#8217;. What does that mean? Do some police forces operate &#8216;partial policing&#8217;?</p>
<p>&#8220;And what purpose do they serve? Will someone be more inclined to ring 999 in Cumbria because the police force slogan is &#8216;Safer Stronger Cumbria&#8217;?</p>
<p>&#8220;Or is it being suggested that victims of crime should shop around? Is it better to be mugged in Suffolk because the police there are &#8216;Taking Pride in Keeping Suffolk Safe&#8217; than in Northamptonshire, where they are &#8216;Putting Communities First&#8217;?&#8221;</p>
<p>She added: &#8220;It&#8217;s not just about wasting words &#8211; there has to be a cost to the public. Someone must be paid to create these slogans, add them to websites and paint them on cars and so on. It&#8217;s a waste of public money.&#8221;</p>
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