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		</div><p>Prada has joined a growing group of luxury designers in announcing it will no longer use animal fur.</p>
<p>The fashion house said its designs and products will not include fur starting from its spring/summer 2020 women’s collection, adding that it will phase out existing fur products.</p>
<p>Co-chief executive and head designer Miuccia Prada said: <em>“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with (Italian animal rights organisation) LAV and the Humane Society of the United States – is an extension of that engagement.&#8221;</em></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">As part of the <a href="https://twitter.com/hashtag/PradaGroup?src=hash&;ref_src=twsrc%5Etfw">#PradaGroup</a>, <a href="https://twitter.com/hashtag/Prada?src=hash&;ref_src=twsrc%5Etfw">#Prada</a> has announced, in collaboration with the <a href="https://twitter.com/FurFreeAlliance?ref_src=twsrc%5Etfw">@FurFreeAlliance</a>, that it will no longer use animal fur in its designs or new products, starting with <a href="https://twitter.com/hashtag/PradaSS20?src=hash&;ref_src=twsrc%5Etfw">#PradaSS20</a> Women’s collections. <a href="https://twitter.com/hashtag/PradaGroupFurFree?src=hash&;ref_src=twsrc%5Etfw">#PradaGroupFurFree</a><a href="https://twitter.com/hashtag/FurFreeRetailer?src=hash&;ref_src=twsrc%5Etfw">#FurFreeRetailer</a><a href="https://twitter.com/hashtag/FutureofFashion?src=hash&;ref_src=twsrc%5Etfw">#FutureofFashion</a><a href="https://twitter.com/hashtag/FurFree?src=hash&;ref_src=twsrc%5Etfw">#FurFree</a> <a href="https://t.co/Np6HCL0w2d">pic.twitter.com/Np6HCL0w2d</a></p>
<p>&mdash; PRADA (@Prada) <a href="https://twitter.com/Prada/status/1131183113818841088?ref_src=twsrc%5Etfw">May 22, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><em>“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”</em></p>
<p>British brand Burberry announced it would no longer use fur in September, while other designers to halt its use include Gucci, Versace and Chanel.</p>
<p>In September, London Fashion Week announced that no fur would be featured in any collection.</p>
<p>Fur Free Alliance chairman Joh Vinding said: <em>“The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”</em></p>
<p>Mark Oaten, chief executive of the International Fur Federation trade body, said: <em>“I am surprised that a brand who care about sustainability are banning a natural product like fur.</em></p>
<p><em>“Now Prada customers will only have plastic fur as an option, which is bad for the planet. I urge Prada to think again and trust its own consumers to decide if they want to buy real or fake fur.”</em></p>
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