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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/11/sainsburys-looking-for-gp-tieup.jpg"><img class="alignnone size-full" title="Sainsbury's is to give GPs free room to set up in-store surgeries and will market the service to shoppers" src="http://londonglossy.com/wp-content/uploads/2010/11/min-sainsburys-looking-for-gp-tieup.jpg" alt="Sainsbury's is to give GPs free room to set up in-store surgeries and will market the service to shoppers"/></a></p>
<p>Sainsbury&#8217;s is to give GPs free room to set up in-store surgeries and will market the service to shoppers.</p>
<p>The supermarket giant said it wanted to &#8220;explore and support&#8221; family doctors in offering in-store surgeries in response to customer demand.</p>
<p>David Gilder, professional services manager for Sainsbury&#8217;s, told Pulse magazine in a letter: &#8220;There can be no doubt that primary care faces challenging times.</p>
<p>&#8220;The new NHS white paper, coupled with the current financial crisis, poses a series of challenges for primary care that will require them to develop new and innovative ways to deliver healthcare to patients.</p>
<p>&#8220;Whilst primary care trusts (PCTs) are exploring a number of routes to release efficiency savings towards their deficits, historical patient services are being questioned on whether there is sufficient evidence base and whether they deliver value for money.&#8221;</p>
<p>Mr Gilder added: &#8220;Recognising the tough economic climate and demand from customers who tell us that they are keen to see more GP services offered in store, Sainsbury&#8217;s has decided to provide the use of its consultation rooms to local GP practices without charge.</p>
<p>&#8220;Whether via the growth of individual practices, federations of practices or practice-based commissioners, Sainsbury&#8217;s is keen to explore and support local GPs and help them deliver everything from core NHS services to secondary care diagnostics to private healthcare to patients.</p>
<p>&#8220;Sainsbury&#8217;s will provide further support with in-store marketing aimed at shoppers to promote healthcare services offered and also support GPs in their efforts to deliver the local public health agenda.&#8221;</p>
<p>Many supermarkets already run in-store pharmacies.</p>
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