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		</div><p>Samsung has announced a new smartphone which the company says is the world’s first to feature four rear cameras.</p>
<p>The Korean company’s new A9 device is being aimed at the “Instagram generation”, and will go on sale in the UK in November, starting at £549. The phone will sit beneath Samsung’s flagship Galaxy S9 and Note 9 phones released earlier this year as the best of its mid-range devices.</p>
<p>The mobile giant, along with rival Apple, has come under increased pressure from lower-priced but premium-made handsets from the likes of OnePlus, Honor and other Chinese manufacturers, forcing it to create a broader range of devices that house technologies normally reserved for flagship launches.</p>
<p>The A9 has a 24-megapixel main camera, as well as telephoto, ultra wide-angle and depth lenses designed to help with a broad range of mobile photography. The new phone also comes with a fingerprint sensor, mobile payment capabilities and expandable storage of up to 512GB – all features common on high-end smartphones.</p>
<p>The firm’s president of mobile communications DJ Koh said the company was keen to offer the latest features to a wider range of people.</p>
<p>“As a global leader in smartphone innovation, we understand the demand for meaningful innovation in a fast-paced world driven by visual communication,” he said.</p>
<p><a href="https://londonglossy.com/wp-content/uploads/2018/10/8E50A8E5-7BB3-4A1D-A9B0-45CB54502F02.jpeg"><img src="https://londonglossy.com/wp-content/uploads/2018/10/8E50A8E5-7BB3-4A1D-A9B0-45CB54502F02.jpeg" alt="" width="600" height="450" class="aligncenter size-full wp-image-118954" /></a></p>
<p>“Building on our legacy in smartphone camera development we’re introducing next-generation technology across our entire Galaxy portfolio to give more consumers the opportunity to experience cutting-edge innovation.</p>
<p>“We’re excited to deliver on this promise and debut world-leading smartphone camera technology with the Galaxy A9.”<br />
The A9 joins Samsung’s existing line-up of mid-range phones, one that includes the A7 – a device that features three rear cameras – which was unveiled last month.</p>
<p>Ru Bhikha, mobiles expert at uSwitch.com, said Samsung’s decision to launch the A9 may be a response to the upcoming release of the year’s third iPhone – the XR – and lower-than-expected sales of its S9 earlier this year.<br />
“The manufacturer will undoubtedly also be worried about the trio of iPhone launches, which look set to win new fans in all areas of the market – having said that, an affordable but promising mid-tier showing from Samsung has the potential to upset the apple cart,” he said.</p>
<p>“It will be interesting to see whether this left-field, but interesting, USP of a multi-lens phone helps Samsung make up for subdued sales from its flagship handset.”</p>
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