Samsung wants to convert iPhone users with a free smartphone


The Apple iPhone is a massively popular handset, that’s just a matter of fact. But there are other players out there and they definitely want a piece of the iPhone action. And a new campaign might just win you over.

Samsung is set to offer current iPhone users the chance to test drive some of their best handsets for a period of 30 days. You also get a free sim card and there’s no obligation to buy – all for the tiny fee of one dollar.

It’s a pretty great idea, and gives long time iOS users the chance to play with an all-new eco-system without the pressure of having to make an immediate decision. Android and iOS are closer today than they have ever been in terms of functionality and feel, which means its far less of a stumbling block than it used to be for people to make the transition.

The handsets on offer include the brand new Samsung Galaxy Note 5 and Galaxy S6 Edge+. One potential issue is that both of these phones feature 5.7 inch screens, making them considerably larger than the vast majority of iPhones and even bigger than the 5.5 inch iPhone 6 Plus. That could make it more difficult for people to get used to a new handset, especially when its entering into phablet territory.

Samsung’s market share declined in the first quarter of 2015 while Apple’s rose a few points. The Korean manufacturer still has the edge but its a gap which is closing, and that’s especially remarkable when you consider the small range of handsets Apple produces.

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