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		</div><p><a href="http://londonglossy.com/wp-content/uploads/2010/12/steady-start-to-christmas-trading.jpg"><img class="alignnone size-full" title="Retailers have seen a steady start to the Christmas trading" src="http://londonglossy.com/wp-content/uploads/2010/12/min-steady-start-to-christmas-trading.jpg" alt="Retailers have seen a steady start to the Christmas trading"/></a></p>
<p>Retailers have seen a steady start to the Christmas trading season last month after figures revealed sales volumes rose 0.3% during November.</p>
<p>Analysts described the performance as respectable, even though the figure was slower than the 0.7% increase the previous month, according to the Office for National Statistics (ONS).</p>
<p>In a return to annual growth, sales in November were 1.1% higher than a year ago, whereas in October they declined 0.1%. The year-on-year figures exceeded the City&#8217;s expectations of a 0.7% rise.</p>
<p>The growth was driven by sales of non-food items, which supports anecdotal evidence that consumers are bringing forward purchases before VAT increases from 17.5% to 20% on January 4.</p>
<p>Shops that sell mainly non-food reported the amount of goods they sold was up 3.6% on the previous year, whereas shops that mainly sell food, which is largely exempt from VAT, reported that volumes were down 1.3%.</p>
<p>Internet sales soared by 2.3% year-on-year, accounting for a record 10.5% of all sales.</p>
<p>The recent snowfall which has stopped many consumers from reaching the shops happened too late to affect the figures, covering the period between October 31 and November 27.</p>
<p>Vicky Redwood, senior UK economist at Capital Economics, said: &#8220;November&#8217;s UK retail sales figures provide further evidence that consumer spending is ending the year on a relatively strong note.</p>
<p>&#8220;Admittedly, at least part of this strength probably reflects consumers bringing forward big-ticket spending ahead of the VAT rise.</p>
<p>&#8220;But for now, at least, consumer spending should prevent the overall economic recovery from slowing too sharply in the final quarter of the year.&#8221;</p>
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